App Marketing Stack

A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.

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Resources and Articles

  1. Pricing Your App: Trends & Strategy

  2. App Store Price Tiers and Pricing Strategy

  3. 40 Secrets to Making Money with In-App Purchases

  4. How to Improve Your In-App Purchase (IAP) Bundle Pricing

  5. In-App Purchase Pricing Strategy: Do Bundle Discounts Work?

  6. Scientific Revenue figures out optimal prices for virtual goods in games

  7. A Deeper Look at Uber’s Dynamic Pricing Model

  8. Traditional “Fixed” Pricing vs. Dynamic Pricing


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Curated by Patrick Yip (@_PatrickYip) and Leslie Lai (@leslie1426).

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