App Marketing Stack

A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.

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Performance Marketing

Resources and Articles

  1. The Global App Opportunity in Mobile Performance Advertising

  2. Combining Brand Advertising with Performance Marketing: Efficient Targeting at Scale

  3. 3 Marketing Tips for Startups from Performance Marketing Insights Berlin

  4. What will happen to performance marketing?

  5. Performance Marketing Knows No Bounds

Tools

  • Upsight

    Upsight provides customizable mobile analytics and real-time marketing tools to help users identify and measure KPIs unique to users’ business and impact them with targeted marketing.

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Curated by Patrick Yip (@_PatrickYip) and Leslie Lai (@leslie1426).

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