Resources and Articles

1. LTV, Churn Rate & Financial Models for Mobile Game/App (Medium)

2. Measuring the Lifetime Value of a Mobile Customer (Apptamin)

3. App Developers Guide To Measuring Customer Lifetime Value (Application Development Alliance)

4. LTV for mobile apps – How do you calculate LTV? (Omniata)

5. Calculating Mobile User LTV (Appia)

6. What is the best model for forecasting mobile game revenue potential, Western standard LTV (Cohort Life to date ARPU) or Eastern standard ARPUDAU (average revenue per DAU)? (Quora)

Tools

• Localytics

  Localytics is a lifecycle analytics & engagement platform for web and mobile apps. It helps customers automate and optimize every stage of the app lifecycle to keep their users engaged and to deliver more personalized experiences.

• Mixpanel

  Mixpanel is an analytics platform for the mobile and web, supporting businesses to study consumer behavior. It enables mobile apps to send users smart and automatic notifications, and analyze the data.

• Upsight

  Upsights provides tools including business KPIs, custom dashboards, data querying, and real-time personalization.

• Tapstream

  Tapstream helps app marketers to measure, engage, optimize, and grow.