App Marketing Stack

A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.

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Growth Modelling

Resources and Articles

  1. How to Model Viral Growth: The Hybrid Model (Rahul Vohra, Founder of Superhuman and Rapportive)
  2. There’s Only a Few Ways to Scale User Growth, and Here’s the List (Andrew Chen, Supply Growth at Uber)
  3. You’re Still Modeling Growth Incorrectly (Noah Kagan, Founder of Okdork)
  4. To Build a Mobile App Business, Build a Growth Engine First (500 Startups)
  5. 5 Misconceptions About Mobile App Marketing That Can Stunt Valuable User Growth (Forbes)
  6. The Five Mobile Marketing Metrics That Matter Most (Apptentive)

Tools

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Curated by Patrick Yip (@_PatrickYip) and Leslie Lai (@leslie1426).

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