Resources and Articles
- How to Model Viral Growth: The Hybrid Model (Rahul Vohra, Founder of Superhuman and Rapportive)
- There’s Only a Few Ways to Scale User Growth, and Here’s the List (Andrew Chen, Supply Growth at Uber)
- You’re Still Modeling Growth Incorrectly (Noah Kagan, Founder of Okdork)
- To Build a Mobile App Business, Build a Growth Engine First (500 Startups)
- 5 Misconceptions About Mobile App Marketing That Can Stunt Valuable User Growth (Forbes)
- The Five Mobile Marketing Metrics That Matter Most (Apptentive)
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