Growth Accounting

Resources and Articles

1. Measure Your Mobile Apps User Engagement with these 14 KPIs (Inboundio)

2. Vital Metrics For Tracking Your App’s Success (Developer Economics)

3. The Must-Have Mobile App Metrics Your Business Cannot Do Without (Kissmetrics)

Tools

• Kochava
  Kochava provides mobile advertisers with real-time visualization of campaign & user data from initial launch to lifetime value reporting.

• Apsalar
  Apsalar provides mobile app attribution and audience building services that optimize marketing effectiveness and drive maximum ROI.

• Taplytics
  Taplytics provides a fully integrated mobile A/B testing, push notification, and analytics platform your entire team has the tools they need to make an app your users love.