App Marketing Stack

A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.

Growth Accounting

Resources and Articles

  1. Measure Your Mobile Apps User Engagement with these 14 KPIs (Inboundio)

  2. Vital Metrics For Tracking Your App’s Success (Developer Economics)

  3. The Must-Have Mobile App Metrics Your Business Cannot Do Without (Kissmetrics)


  • Kochava
    Kochava provides mobile advertisers with real-time visualization of campaign & user data from initial launch to lifetime value reporting.

  • Apsalar
    Apsalar provides mobile app attribution and audience building services that optimize marketing effectiveness and drive maximum ROI.

  • Taplytics
    Taplytics provides a fully integrated mobile A/B testing, push notification, and analytics platform your entire team has the tools they need to make an app your users love.

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