App Marketing Stack

A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.

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Resources and Articles

  1. Measure Your Mobile Apps User Engagement with these 14 KPIs (Inboundio)

  2. Vital Metrics For Tracking Your App’s Success (Developer Economics)

  3. The Must-Have Mobile App Metrics Your Business Cannot Do Without (Kissmetrics)


  • Kochava
    Kochava provides mobile advertisers with real-time visualization of campaign & user data from initial launch to lifetime value reporting.

  • Apsalar
    Apsalar provides mobile app attribution and audience building services that optimize marketing effectiveness and drive maximum ROI.

  • Taplytics
    Taplytics provides a fully integrated mobile A/B testing, push notification, and analytics platform your entire team has the tools they need to make an app your users love.

© 2022 App Marketing Stack

Curated by Patrick Yip (@_PatrickYip) and Leslie Lai (@leslie1426).

Tribute to Startup Stash and Mobile Growth Stack. Theme based on Anders Norén.