Campaign Measurement

Resources and Articles

1. How to measure the success of your app user acquisition campaigns

2. 3 Proven Ways to Better Measure Your User Acquisition Campaigns

3. How to Track Mobile App User Acquisition Using Flurry

Tools

• TUNE

  TUNE provides unified marketing console that gives actionable intelligence into what marketing campaigns are driving results from both a paid and organic channels.

• Kochava

  Kochava provides mobile advertisers with real-time visualization of campaign & user data from initial launch to lifetime value reporting.

• AppsFlyer

  AppsFlyer helps users with mobile advertising attribution & analytics, with an eye to pinpointing targeting, optimizing ad spend, and boosting ROI.

• Tapstream

  Tapstream helps app marketers to measure, engage, optimize, and grow.

• SparkPage

  SparkPage helps users to identify key dropoff points for customers and then automate interventions to fix them.

• Apptentive

  Apptentive’s mobile customer engagement software provides services including in-app communication, proactive engagement, targeting, reporting & analytics, customization, and integration.

• Appboy

  Appboy is a CRM tool that help users to not only collect bidirectional data but also have different channels to communicate with users.

• Converser

  Converser is a mobile automation platform that provides customer profiling, segmentation, in-app messaging, and automation. (Acquired by Swrve)