Ad Inventory Management

Resources and Articles

1. What Is the Best Way to Monetize Mobile Ad Inventory (iOS and Android)?

2. A Guide To Mobile Native Ads

3. Mobile App Install Ads: Where Should You Invest?

4. What Is Mobile Advertising?

5. Mobile to Account for More than Half of Digital Ad Spending in 2015

6. A Hand-Held World: The Future of Mobile Advertising

Tools

• Smaato

  SPX is a real-time advertising platform provided by smaato that brings mobile, native and programmatic together on a unified platform.

• AirPush

  AirPush is a marketing platfrom that includes Peformance Creative Initiative, Conversion Optimizer, Data-driven Mobile Advertising, Audience Targeting, etc.

• MoPub

  MoPub is a hosted ad serving solution for mobile publishers to grow mobile advertising business with ad management, optimization, and reporting capabilities.