App Marketing Stack

A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.

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A/B Testing

Resources and Articles

  1. How to Increase Your Mobile App Sales With A/B Testing

  2. The Ultimate Guide to Mobile App A/B Testing

  3. Mobile App Interested in A/B Testing? Here Are Your Options

  4. Creating A/B Test for Mobile Application

  5. The Merits of A/B Testing for Mobile App Development

  6. A Beginner’s Guide to A/B Testing for Mobile Commerce

  7. How Does A/B Testing Work When Developing Mobile Apps? (Quora)

Tools

  • Amazon A/B Testing

    Amazon’s A/B Testing (Beta) is now closed.

  • Apptimize

    Apptimize allows changing codes for A/B testing, which helps users to test from different aspects.

  • Azetone

    Azetone provides solutions for users to update and test variations of native Mobile Apps in real time and without Store approvals.

  • Kii

  • Leanplum

    Leanplum helps users to deliver mobile engagement, from messaging to the in-app experience, with the only platform designed for intelligent action.

  • Liquid

    Liquid is a tool for user lifecycle management including engagement, retention, monetization, and automation

  • Splitforce

    Splitforce is a mobile A/B testing for iOS, Android, and Unity apps that allows users to get insights of data and rollout changes instantly. (Acquired by Localytics)

  • Taplytics

    Taplytics is a A/B testing platform that gives users flexible A/B testing tools, push notifications, and campaigns, and different 3rd party integrations.

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Curated by Patrick Yip (@_PatrickYip) and Leslie Lai (@leslie1426).

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