App Marketing Stack

A Curated Directory of Tools & Resources on App Marketing and Mobile Growth.

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1. Channels

Push

In-app messaging

Email

SMS

Search

Social

Mobile Ad Networks

Offline

Owned

2. Across funnel

International

Partnerships

Retargeting

3. Acquisition

App Store Optimization

PR

Content Marketing

Performance Marketing

Distribution Deals

Viral Loops

Cross Sell

Content Indexing

4. Engagement & Retention

First Time User Experience

User Accounts

Deep Linking

Lifecycle Marketing

Activity Notifications

Community

5. Monetization

Revenue Model

Payment Processing

Conversion Optimization

Pricing

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© 2016 App Marketing Stack

Curated by Patrick Yip (@_PatrickYip) and Leslie Lai (@leslie1426) from OneSky.

Tribute to Startup Stash and Mobile Growth Stack. Theme based on Anders Norén.